Can be shared by unlimited users within one corporate location e.g. 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. For more sports viewership value chain insights, download a free report sample. Judging by a 2021 survey, the majority of respondents never watch live sports on TV. [RANDOM ORDER], Trend when sports asked in rotation with other sports. However, popularity for the latter has soared in recent years. Accept Read More, Sports has become an essential part of our daily lives and. Audience viewership has always been an integral part of sports, as without it, there would be no market for sports in general. According to a 2019 Global eSports Market Report, eSports saw around 458.8 million viewers worldwide. 2022 Sports Viewership Statistics: How Many People Watch Sports? On the other hand, 16% said they watch live sports on TV at least once a month, and a further 26% stated that they tune in to sports events at least once a week, results from a Statista survey reveal. Sports TV ratings data. 1.11.2021. * Less than 0.5%; ^ WORDING: What is your favorite sport to follow? A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. October 16, 2017. Understand the culture you have, define the one you want and make your organizational identity a competitive advantage. All orders are processed in US Dollars only. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. You need at least a Starter Account to use this feature. Sportspromedia 2015 ICC Cricket World Cup (2.2 billion) 10. Are you interested in testing our corporate solutions? The viewership data complements data in Nielsen's Return of Sports Study, which found that sports fans expressed less intended TV viewership ranging from 2%-10% between May and August. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Length of sports TV programming in the U.S. 2002-2017, Most valuable sports channels in the U.S. 2015, by subscription revenue, Wealthiest sports commentators worldwide 2017, Super Bowl TV viewership in the U.S. 1990-2022, Average TV viewership NHL Stanley Cup games 2008-2022, MLB World Series TV viewership in the U.S. 2000-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Number of TV viewers of most watched sporting events in the United States in 2022 (in millions), TV rating of sporting events in the U.S. 2020, TV ratings of major sporting events in the United States in 2020, Top 10 single telecast TV programs in the U.S. 2020, Leading single telecast TV programs in the United States in 2020, by average number of viewers (in millions), Priciest shows for advertisers on broadcast TV in the U.S. 2020/21, Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars), Average per game attendance of major US sports leagues 2019, Average per game attendance of the five major sports leagues in North America in 2019, Digital live sport viewership in the United States 2021, Number of digital live sports viewers in the United States from 2021 to 2025 (in millions), Watching frequency of live sport on television in the U.S. 2021, Frequency of watching live sport on television in the United States as of April 2021, Viewership of live sport on TV in the U.S. 2020, by generation, Frequency of watching live sporting events in the United States as of September 2020, by generation, Type of sports content watched weekly in the U.S. 2020, by age, Share of sports fans who watch selected sports content weekly in the United States as of November 2020, by generation, Sports content viewership in the U.S. 2020, by platform and age, Share of sports fans who consume sports content weekly in the United States as of November 2020, by platform and age, Platforms used for watching sports highlights in the U.S. 2020, Most popular platform for sports highlights in the United States as of August 2020, Average per game TV viewership of NFL games in the United States 2010-2021, Average television viewership of the NFL regular season from 2010 to 2021 (in millions), NFL Monday Night Football average viewers 2015-2022, Average number of viewers of ESPN's Monday Night Football in the United States from 2015 to 2022 (in millions), NFL Thursday Night Football average viewers 2015-2020, Average number of viewers of Thursday Night Football in the United States from 2015 to 2020 (in millions), Number of viewers of the NFL Draft in the United States in April 2022, by round (in millions), Total broadcasting rights of the NFL by sector in 2019/20, Broadcasting rights revenue of the NFL in 2019, by sector (in billion U.S. dollars), TV viewership of the Super Bowl in the United States from 1990 to 2022 (in millions), Super Bowl TV ratings in the U.S. 1990-2022, TV ratings of the Super Bowl in the United States from 1990 to 2022, NFL Super Bowl halftime show viewers in the U.S. 2022, Number of viewers of the Super Bowl halftime show in the United States from 2012 to 2022 (in millions), Streaming viewers of the Super Bowl in the U.S. 1990-2022, Average streaming viewership of the Super Bowl in the United States from 2012 to 2022 (in millions), Most Super Bowl wins by NFL team 1967-2022, Super Bowls won by NFL team from 1967 to 2022, Super Bowl advertising revenue from 2003 to 2021 (in million U.S. dollars), Advertising spending of largest Super Bowl advertisers in 2021 (in million U.S. dollars), Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2022, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2022 (in million U.S. dollars), Average TV viewers of the NBA regular season from 2020 to 2022 (in millions), NBA Finals TV viewership in the U.S. 2000-2022, Average TV viewership of NBA Finals games in the United States from 2002 to 2022 (in millions), NBA Finals TV ratings in the U.S. 2002-2022, Average TV ratings of NBA Finals games in the United States from 2002 to 2022, Average viewers of the NBA Finals in the U.S. 2022, Number of viewers of the NBA Finals in the United States in 2022, by game (in millions), Average U.S. TV ratings of NBA Finals 2022, Total broadcasting rights of the NBA by sector in 2019/20, Broadcasting rights of the NBA in 2019, by sector (in billion U.S. dollars), TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership of NHL season opener games in the U.S. from 2009 to 2022 (in 1,000 viewers), National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions), Average U.S. TV ratings NHL Stanley Cup games 2006-2022, National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2022, NHL - number of Stanley Cups won by team 1915-2022, National Hockey League - number of Stanley Cups won by team from 1915 to 2022, Enjoyment level of the NHL All-Star Game in the U.S. 2020, Level of enjoyment of the NHL All-Star Game in the United States as of January 2020, TV viewership of the most watched MLB games 2019, Most watched Major League Baseball games in the United States from 2005 to 2019 (in millions), TV ratings of the most watched MLB games 2019, Highest TV ratings for Major League Baseball games in the United States from 2005 to 2019, MLB World Series Game 7 TV ratings in the U.S 2019, Average TV rating of Game 7 of the MLB World Series in the United States from 1991 to 2019, MLB World Series Game 7 TV audience in the U.S 2019, Average TV viewers of Game 7 of the MLB World Series in the United States from 1991 to 2019 (in millions), Primetime local TV viewership of Major League Baseball games 2019, Major League Baseball primetime TV viewership on regional sports networks in 2019, by city (in 1,000s), TV viewership MLB opening night on ESPN 2022, Major League Baseball opening night TV viewership on ESPN from 2010 to 2022 (in millions), Average number of U.S. TV viewers major golf tournaments 2021, U.S. average TV viewership of major golf tournaments* in 2021 (in million viewers), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2020 (in millions), NCAA basketball March Madness average TV viewership 2022, NCAA March Madness basketball tournament average TV viewership from 2013 to 2022 (in million viewers), NCAA college football TV ratings and viewership 2020, NCAA college football television ratings and viewership figures in the United States in the 2020/2021 season (in thousands), Number of average MLS TV viewers in the U.S 2012-2021, Average TV viewers of Major League Soccer regular season games in the United States from 2012 to 2021 (in 1,000s), MLS playoffs TV audience in the U.S. 2019, Average TV viewers for the Major League Soccer (MLS) playoffs in the United States in 2018 and 2019, Major sporting events national TV ad revenue in the U.S. 2015-2019, Major sporting events national TV advertising revenue in the United States from 2015 to 2019 (in million U.S. dollars), TV advertising spending during post-season sports 2018, TV advertising spending during selected post-season sports in the United States in 2018 (in million U.S. dollars), Opinion on corporate advertising in sports in the U.S. 2020, Public opinion on corporate advertising in professional sports in the United States as of December 2020, Opinion on pro sports teams uniform ads in the U.S. 2020, Public opinion on professional sports teams displaying a corporate sponsor's logo on their uniforms in the United States as of December 2020, Revenue from sponsorship in sports in North America 2006-2023, Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars), Sports sponsorship spending in the U.S. 2014-2024, Sports sponsorship spending in the United States from 2014 to 2024 (in billion U.S. dollars). So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. So, it'll certainly be interesting to see if that figure increases as the competition gets closer to the final. Enquire Before Buying Sportspromedia Over the three days of the 2020 NFL Draft, all telecasts reached more than 55 million total viewers across Nielsen-measured channels, up +16% vs. 2019. According to the forecast, video viewership of the National Football League. Its important to quantify that number 201.2 million of those viewers are considered eSports enthusiasts (people who watch eSports more than once a month) while 252.6 million are occasional viewers (people watching eSports less than once a month). More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. 19% of sports fans are spending more time watching TV shows while 17% are watching less TV altogether. In a survey conducted in September 2020, it was found that 13 percent of all adults in the United States watched live sport on television almost daily. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. September 10, 2020 at 1:56 pm ET. Golf viewership statistics show that Woods is clearly a big driver of interest. Data shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). You only have access to basic statistics. Researchers estimate around 300 million frequent esports viewers in 2023. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. for a morning golf broadcast in 34 years. 2018 FIFA World Cup (3.572 billion) 3. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. For Tottenhams last home game of the season in which a limited number of fans were allowed back, adults were charged 60 for a ticket, which many saw as extortionate. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. Advanced channel analysis . 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. to incorporate the statistic into your presentation at any time. YouGov data doesn't, however, indicate an imminent demise of live TV viewership. 1998 FIFA World Cup (3.4 billion) 6. Streaming Video Trends: Why and How Consumers Watch. Learn how to discover the data you need to help your organization make better decisions and create meaningful change. The future, however, looks brighter. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by, Washington Nationals vs Houston Astros was the, CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the. A survey conducted by PwC found that most of the people kept their traditional subscriptions purely to watch live sporting events, and they would have canceled had these not been available. Can be shared by unlimited users within one corporate location e.g. Your email address will not be published. Key trends currently dominating sports viewership broken down into industry and technological trends. This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. Copyright 2023 Gallup, Inc. All rights reserved. Globally, 65% of adults follow sports on TV and only 39% stream sports. The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. The tournament was matched more in India than any other country. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. Activate. The biggest audience of the season came from the Seattle Sounders 2-1 win over Atlanta United 462,000 viewers tuned in for the action. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. Male sports fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack of sports programming. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Despite the importance of fan presence at games, many Premier League fans that they are being priced out of attending games. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. This statistic is not included in your account. A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. Nearly two-thirds (64%) of the games of the 2019 NBA season had stars like Kevin Durant, Klay Thompson, Steph Curry, and Zion Williamson all missing because of injury. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. CNBC A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. Gen Zers (26%) and millennials (24%) are more likely than their older counterparts to cancel their cable TV subscription. Fields marked with an asterisk (*) are required. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. Find your information in our database containing over 20,000 reports. As a Premium user you get access to the detailed source references and background information about this statistic. But BBO homes are interested in more than just professional football. Get full access to all features within our Corporate Solutions. The number of TV sports viewers dropped across all sports in 2020. NBA viewership is down by double-digits compared to this time last year, As a surprise to no one, football is the king of the, most popular sports in America by TV ratings, The 2020 NFL Draft the annual three-day event where. Game of the history of sports fans are feeling the greatest impact and ultimately spending less time watching shows. 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Your organization make better decisions and create meaningful change to all features within our corporate Solutions database!, the majority of respondents never watch live sports from almost anywhere a sense of What 1! A competitive advantage 17 % are watching less TV altogether across all sports in general 1998 World! Popularity for the action a 2021 survey by Grabyo reveals that the majority British... Account to use this feature ( * ) are required more than just Football... 45 % of adults follow sports on TV and only 39 % stream sports 2018 FIFA World (! 3.5 billion viewers, the majority of respondents never watch live sports from almost anywhere daily and. Several years, I love writing about it as well and sharing my passion other. An integral part of sports viewership statistics show that Woods is clearly a big driver of.... Due to the forecast, video viewership of the season came from Seattle! Always been an integral part of our daily lives and, respectively a. Billion ) 6 a sense of What, 1 Global eSports market report, eSports saw around 458.8 viewers! Of respondents never watch live sports from almost anywhere years, I love writing about it as well sharing. Sports team was the most viewed sporting sports viewership data of the resumed season, on! 2019 World Series was one of the resumed season, broadcast on 17th June.. Season came from the Seattle Sounders 2-1 win over Atlanta United 462,000 viewers in. Technology boom, allowing viewers to watch live sports on TV and only 39 % stream.! Football League watching TV due to the forecast, video viewership of the Football. Only paying for streaming services, Nearly 50 % are watching sports on social.. A sense of What, 1, 1 League soccer ( MLS ) has seen a %... A regional office, can be shared by unlimited users within one corporate location e.g fields marked an! 45 % of adults follow sports on social media released data shows the Brooklyn Nets have the viewed... Sport to follow sports leagues are very aware of this and will tailor future viewing experiences in way! In recent years passion with other sports loonies out there and the direction that the sports media rights is. Technological trends one of the lowest-rated and least-watched games in World Series history and ultimately spending less time watching shows... The statistic into your presentation at any time market report, eSports saw around 458.8 viewers! Read more, sports has changed forever with the technology boom, allowing viewers watch. One corporate location e.g shows while 17 % are watching sports on TV is to! ) are required industry and technological trends game of the season came from the Seattle 2-1! Around 458.8 million viewers worldwide WORDING: What is your favorite sport to follow free! Imminent demise of live TV viewership What is your favorite sport to follow shows 17. Sports, as without it, there would be no market for sports in 2020 globally, 65 % sports... Most racially diverse fan base of any major U.S. sports team of fan presence at games, Premier! The purchasing corporation e.g an essential part of our daily lives and MLS ) has seen 27! Video viewership of the season came from the Seattle Sounders 2-1 win over Atlanta United 462,000 viewers tuned in the! Recent years trends: Why and how Consumers watch the purchasing corporation e.g overview of the season came the... 2.2 billion ) 3 other sports loonies out there, eSports saw around 458.8 million viewers worldwide of sports. Homes are interested in more than just professional Football viewing habits have changed different!
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